The Italian summer starts in Romagna. From 20 to 22 June the Pink Night returns, which this year celebrates its twentieth edition with the claim created by Claudio Cecchetto ‘HIT'S Summer’, confirming itself as the symbolic event of the summer. For an entire weekend, the Riviera and the hills will come alive with free concerts, shows, performances, art installations, fireworks and breathtaking sunrises, transforming every corner into a stage and every square into a dance floor.

The 2025 edition of the event was officially presented at a press conference. La Notte Rosa is a collective experience, a multitude of events spread from the big cities to the small villages, a true “festival of emotions” that unites beaches, hills, historic centres, clubs, places of art and meeting places, all united by a single common thread: the desire to dance, sing and have fun. Always an essential ingredient of the event, this year too music will be the main protagonist with a programme capable of spanning genres, styles and generations, to give everyone - families, young people, children, adults, tourists and residents - three days of pure enthusiasm, inclusion and the desire to be together.

What makes the 2025 edition unique will also be the symbolic coincidence with the Summer Solstice: never before has Pink Night been the party that officially opens the summer season in Italy. The claim ‘HIT'S Summer’ emphasises this strongly: a play on words between musical hits (‘hits’) and the explosive start of the most awaited season of the year.

Among the most poetic and evocative moments of Pink Night will be the ‘Albe in Rosa’: appointments on the seashore to greet the new day with live music, meditation, shows and moments of collective reflection. A contemporary ritual combining the rhythm of the night with the sweetness of awakening, in an atmosphere suspended between celebration and wonder.