Pink Night 2025 speaks the language of the new generations and does so with the most followed faces on the web. The Riviera will be transformed into an open-air set for youtubers, tiktokers and content creators followed by Gen Z and Alpha, such as Daniele Santarelli, Alberto Ugolini, Diego Divi and Patrizia Angioli, ready to meet fans and followers in a series of live events that will touch the main seaside resorts in Romagna.

A real pink wave of digital energy will cross the coast: meet&greet, exclusive contents, teasers, stories and live reels from the iconic places of the Romagna summer will make the experience viral and shared. Thus the Pink Night also becomes a great social event, where the community moves, meets and tells its stories in real time.

The project is the beating heart of #RomagnaWOW, an initiative dedicated to the very young and their families, which returns in collaboration with Andrea Prada and the Euforika Group for a summer to enjoy.

Space will also be given to the new format Romagna Play Social, born out of the collaboration between the Travel Creator Academy of Elisa and Luca of @miprendoemiportovia and the HappyMinds agency: two families of content creators - @viaggiaadessoperchepoi and @themamosfamily - will tell the emotions of the Pink Night in the first person through experiences, itineraries, and tips for family-friendly holidays.

Through stories, videos and real-life adventures, Pink Night is confirmed not only as the festival of the summer, but also as the collective tale of a generation on the road, between sea, music and digital dreams.